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Social Media: How to plan your marketing for 2016 | The Gazette

http://www.thegazette.com/subject/news/business/social-media-how-to-plan-your-marketing-for-2016-20151212A new year brings new social and digital opportunities for marketers at businesses big and small. Specifically, how to up your brand's digital marketing game in the new year. To help you prepare and budget, let's take a look at three trends that you … Social Media: How to plan your marketing for 2016 – The Gazette: Eastern Iowa Breaking News and Headlines

To help you prepare and budget, let’s take a look at three trends that you should keep an eye on as well as three classic marketing strategies that you shouldn’t lose sight of in favor of all of the shiny new things. First, the new trends to watch in 2016:

Digital media evolves more and more rapidly each year. As a smart marketers, you need to keep your eye on what’s ahead while not losing sight of what’s most important to you and your business.

 

With a big chunk of this digital spend being allocated to social advertising, this is a trend marketers cannot ignore in 2016. For instance, eMarketer predicts social network ad spending will reach $35.98 billion in 2017, which will make up 16% of all global digital ad spend.

Facebook is clearly invested in the success of this platform, and with such widespread popularity businesses should be invested in it as well. In 2016, this tool will become more important in delivering the right messages to the right people at the right times.

 10 Digital Marketing Trends to Watch Out for in 2016 | SEJ

http://www.searchenginejournal.com/10-digital-marketing-trends-watch-2016/146654/With a big chunk of this digital spend being allocated to social advertising, this is a trend marketers cannot ignore in 2016. For instance, eMarketer predicts social network ad spending will reach $35.98 billion in 2017, which will make up 16% of all … 10 Digital Marketing Trends to Watch Out For in 2016 – Search Engine Journal

With a big chunk of this digital spend being allocated to social advertising, this is a trend marketers cannot ignore in 2016. For instance, eMarketer predicts social network ad spending will reach $35.98 billion in 2017, which will make up 16% of all global digital ad spend.

Facebook is clearly invested in the success of this platform, and with such widespread popularity businesses should be invested in it as well. In 2016, this tool will become more important in delivering the right messages to the right people at the right times.

Change the digital marketing rules in 2016

http://e27.co/change-marketing-rules-2016-20151218/As digital marketing trends continue to push the envelope further, marketers are raising the bar on campaigns and content. Correspondingly, expenditure on marketing analytics is expected to rise by 60 per cent in 2016 and beyond. So, what … The … Change the digital marketing rules in 2016 – e27

Improve decision-making: Social analytics tools map that gap between real-time ideas and performance. We’re able to see what the ideas are worth and improvise constantly. McKinsey data has revealed that marketing analytics that offer improved decision-making abilities have allowed companies to save 15-20 percent on spending. Overall this means US$200 billion in savings.

Big Data is great, only that it is often hard to deal with a bulk of it. I’ve worked in companies where marketers would invest a couple of days, if not more, on mere spreadsheets and data analysis. While it’s important, it takes way too much time away from idea generation and implementation. Automation is required and so are the tools that make the process easy, especially in a small business scenario.

 

 

 

 

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