Having a well-known media personality as your founder and CEO can work wonders around brand awareness. But when that brand is looking to reach specific market segments, bulk publicity can generate a lot of unqualified leads and prove … How affiliate marketing is helping Yellow Brick Road find the right customer leads – CMO
While there are surely some instances where affiliate marketing isn't a good fit, such as super niche products with a tiny audience, it is usually a matter of user error. A recent example of blaming affiliate marketing for the failure of an affiliate … Read the Instructions Before You Do Affiliate Marketing – FeedFront Magazine (blog)
It's also led me to share my definition of what affiliate marketing really means, why it's growing and how I believe it should be viewed. There are some consistent themes that resonate with both e-commerce companies and consumers, all at a seemingly … What's Old Is New Again: Why Affiliate Marketing Is Growing – Marketing Land
It’s also led me to share my definition of what affiliate marketing really means, why it’s growing and how I believe it should be viewed. There are some consistent themes that resonate with both e-commerce companies and consumers, all at a seemingly perfect time when marketers are looking for a more organic way to drive sales.
As the year comes to a close, I can’t help but think about all of the changes that have taken place over the past 12 months in our industry — things like the shift toward content marketing versus traditional online ads, social “buy” buttons, advances in online to offine, and the list goes on.
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