Home Business Ideas and Opportunities

Advertising Your Virtual Assistant Business

By Norberto Mercado

There's nothing new about advertising your business to get leads and sales, it's been around since the beginning of business. If you have something to offer you need to tell people about it so that they know you exist, plain and simple.

 

What is new is how we advertise. There's offline and online. There's QR codes and social media. So how do you choose?

 

Unfortunately there's no simple answer here. Your end-goal with advertising is a high ROI (return on investment). How much you can afford to spend on advertising is going to be unique to every single person, business and budget.

 

Take some time to really consider and brainstorm where you'll find your target market. These potential places to advertise a virtual assistant business may help:

 

Offline Advertising for Virtual Assistants:

  1. Local offices of related businesses. (bookkeepers, real estate agents, etc.)
  2. Local WI-fi hotspots that have boards or card-holders.
  3. Chamber of Commerce meetings.
  4. Meetup.com business groups.

 

Online Advertising for Virtual Assistants:

–        Advertising spots on relevant websites. (marketing advice, business topics, etc.)

–        Listings on sites that offer RFP (request for proposal services)

–        Online directories of Virtual Assistants (like Shelancers.com)

–        Special offers on membership sites that allow member offers.

–        Facebook advertising to your specific demographic.

 

My advice to you when going after business is to be aggressive. Don't sit back and expect things to just flow to you. You need to grab yourself by the collar (tricky, I know), pull yourself up and us all the energy you have to get your business moving.

 

It's a challenge to get the momentum going but once you do it will be greatly worth it. People can feel a business in momentum. It will shine through in your advertising, your graphics, your content and pretty much everything you do. You don't get momentum through one ad.

 

Tracking is very important, however. I want to be very clear that I'm not suggesting you just throw out payment after payment without any idea how it's working. Technology these days gives you no excuse not to know what the return on your investment really is. Watch what's making you money and keep doing it, drop what isn't.

 

In the end you don't need a whole lot of clients to make good money as a well-paid virtual assistant. Get yourself out there, get that first client and then make a plan to get more. There are many people in need of your help and it's your duty to put your business in front of them.

There's nothing new about advertising your business to get leads and sales, it's been around since the beginning of business. If you have something to offer you need to tell people about it so that they know you exist, plain and simple.

 

What is new is how we advertise. There's offline and online. There's QR codes and social media. So how do you choose?

 

Unfortunately there's no simple answer here. Your end-goal with advertising is a high ROI (return on investment). How much you can afford to spend on advertising is going to be unique to every single person, business and budget.

 

Take some time to really consider and brainstorm where you'll find your target market. These potential places to advertise a virtual assistant business may help:

 

Offline Advertising for Virtual Assistants:

  1. Local offices of related businesses. (bookkeepers, real estate agents, etc.)
  2. Local WI-fi hotspots that have boards or card-holders.
  3. Chamber of Commerce meetings.
  4. Meetup.com business groups.

 

Online Advertising for Virtual Assistants:

–        Advertising spots on relevant websites. (marketing advice, business topics, etc.)

–        Listings on sites that offer RFP (request for proposal services)

–        Online directories of Virtual Assistants (like Shelancers.com)

–        Special offers on membership sites that allow member offers.

–        Facebook advertising to your specific demographic.

 

My advice to you when going after business is to be aggressive. Don't sit back and expect things to just flow to you. You need to grab yourself by the collar (tricky, I know), pull yourself up and us all the energy you have to get your business moving.

 

It's a challenge to get the momentum going but once you do it will be greatly worth it. People can feel a business in momentum. It will shine through in your advertising, your graphics, your content and pretty much everything you do. You don't get momentum through one ad.

 

Tracking is very important, however. I want to be very clear that I'm not suggesting you just throw out payment after payment without any idea how it's working. Technology these days gives you no excuse not to know what the return on your investment really is. Watch what's making you money and keep doing it, drop what isn't.

 

In the end you don't need a whole lot of clients to make good money as a well-paid virtual assistant. Get yourself out there, get that first client and then make a plan to get more. There are many people in need of your help and it's your duty to put your business in front of them. Good luck!

 

 

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