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Archive | December, 2015

4 Ways to Use Your Blog to Market Your Business on Social Media

In their book No B.S. Guide to Direct Response Social Media Marketing, business coach and consultant Dan S. Kennedy and marketing strategist Kim Walsh-Phillips show you how to use direct response marketing principles on a variety of social media platforms … 4 Ways to Use Your Blog to Market Your Business on Social Media

Your next step is to develop four subtopics that relate back to the overall theme of your monthly topic. Each week will focus on a different aspect of your overall theme, and all will lead toward week four (or day four if you conduct this for four days in a row) when you’ll make the offer to your audience with a call to action. This weekly content planning will ensure fresh, relevant content is always being added to keep readers interested and engaged up until the point of sale. Each blog will lead to the finale of the item you’re going to sell.

One of the first things to do before writing any content is to make sure you do some research. Take a look at Quora, LinkedIn Answers, Yahoo! Answers, or other similar Q and A networks where you can find lots of people asking questions that relate to your specific industry. Identify their frustrations, objections, and pain points to address in your content creation. Bonus: You get the exact copy that people use when describing their pain points. This is usually quite different than the way those in your industry refer to it. Researching these questions may create some ideas and directions for content Also, take a close look at the links to content within the answers to these questions. Follow these links to see what others in your industry are doing with their content online. (Spying can be fun and profitable! Just keep those dang binoculars hidden.)

 15 Ways to Make More Money in 2016|Jake Newfield

4. Build Websites If you have coding or computer programming skills, there are dozens of ways you can use … worth your time. 9. Social Marketing Consultant Every company needs to market themselves, and there’s nothing more powerful than social media … 15 Ways to Make More Money in 2016

Every company needs to market themselves, and there’s nothing more powerful than social media for marketing in 2016. Become an expert on social media and offer your services to companies.

If you are a skilled designer, help companies create logos, graphics, and images for blogs, websites, and apps. This can accumulate to a significant source of income.

images (8)Great Social Media Marketing Ideas Through YouTube

Pressbox (Press Release) – Every business … blog, visitors can “like” you without leaving that page. This makes it easy and more likely that your visitors will do this and you will see more traffic because of ity. Social media is one of the best ways to … Great Social Media Marketing Ideas Through YouTube

Pressbox (Press Release) – Every business owner should understand that they can find their customers on social networking websites. When you have new information and your visitors are expecting new content, they will often come by to see what you have up. This is illustrated by the subscriptions that are made to newspapers and magazines. Ensure that you are constantly asking people to return to your profile.Understand that using social media advertising requires you to communicate with your customers. A lot of people forget that when a company writes a review they would like have a conversation with them. Engage fully with the customers that contact you and build a mutually-rewarding dialogue with them. Figure out what they want, and let those needs guide development of future products and services.Let all of your existing customers know if you are going to start being active in social media. When your existing customers follow you on most social media websites, all of their followers will know about it. Don’t underestimate the power of this type of free advertising. This type of word-of-mouth advertising is what will help your business continue thriving.Include on the upper right hand portion of your Facebook page a “like box.” This lets people “like” you at Facebook. When this is visible on your blog, visitors can “like” you without leaving that page. This makes it easy and more likely that your visitors will do this and you will see more traffic because of ity.Social media is one of the best ways to market your company right now. If you do like to receive much more beneficial info regarding Buy Youtube Views USA, browse Buy Facebook likes.

 

Social Media: How to plan your marketing for 2016 | The Gazette

http://www.thegazette.com/subject/news/business/social-media-how-to-plan-your-marketing-for-2016-20151212A new year brings new social and digital opportunities for marketers at businesses big and small. Specifically, how to up your brand’s digital marketing game in the new year. To help you prepare and budget, let’s take a look at three trends that you … Social Media: How to plan your marketing for 2016 – The Gazette: Eastern Iowa Breaking News and Headlines

To help you prepare and budget, let’s take a look at three trends that you should keep an eye on as well as three classic marketing strategies that you shouldn’t lose sight of in favor of all of the shiny new things. First, the new trends to watch in 2016:

Digital media evolves more and more rapidly each year. As a smart marketers, you need to keep your eye on what’s ahead while not losing sight of what’s most important to you and your business.

 

With a big chunk of this digital spend being allocated to social advertising, this is a trend marketers cannot ignore in 2016. For instance, eMarketer predicts social network ad spending will reach $35.98 billion in 2017, which will make up 16% of all global digital ad spend.

Facebook is clearly invested in the success of this platform, and with such widespread popularity businesses should be invested in it as well. In 2016, this tool will become more important in delivering the right messages to the right people at the right times.

 10 Digital Marketing Trends to Watch Out for in 2016 | SEJ

http://www.searchenginejournal.com/10-digital-marketing-trends-watch-2016/146654/With a big chunk of this digital spend being allocated to social advertising, this is a trend marketers cannot ignore in 2016. For instance, eMarketer predicts social network ad spending will reach $35.98 billion in 2017, which will make up 16% of all … 10 Digital Marketing Trends to Watch Out For in 2016 – Search Engine Journal

With a big chunk of this digital spend being allocated to social advertising, this is a trend marketers cannot ignore in 2016. For instance, eMarketer predicts social network ad spending will reach $35.98 billion in 2017, which will make up 16% of all global digital ad spend.

Facebook is clearly invested in the success of this platform, and with such widespread popularity businesses should be invested in it as well. In 2016, this tool will become more important in delivering the right messages to the right people at the right times.

Change the digital marketing rules in 2016

http://e27.co/change-marketing-rules-2016-20151218/As digital marketing trends continue to push the envelope further, marketers are raising the bar on campaigns and content. Correspondingly, expenditure on marketing analytics is expected to rise by 60 per cent in 2016 and beyond. So, what … The … Change the digital marketing rules in 2016 – e27

Improve decision-making: Social analytics tools map that gap between real-time ideas and performance. We’re able to see what the ideas are worth and improvise constantly. McKinsey data has revealed that marketing analytics that offer improved decision-making abilities have allowed companies to save 15-20 percent on spending. Overall this means US$200 billion in savings.

Big Data is great, only that it is often hard to deal with a bulk of it. I’ve worked in companies where marketers would invest a couple of days, if not more, on mere spreadsheets and data analysis. While it’s important, it takes way too much time away from idea generation and implementation. Automation is required and so are the tools that make the process easy, especially in a small business scenario.

 

 

 

 

10 SEO Tools for Small Business

seo-tools

Search engine optimization (SEO) is a small business website’s best friend. From driving traffic by ranking higher on search engine results to maximizing content marketing campaigns … or need a refresher, AdWords and SEO Secrets can help. 10 SEO Tools for Small Business

Search engine optimization (SEO) is a small business website’s best friend. From driving traffic by ranking higher on search engine results to maximizing content marketing campaigns and improving Web advertisements, SEO can help a business build its brand, expand its reach and, ultimately, increase revenue. SEO doesn’t just happen on its own, however. It requires meticulous planning and Web savvy to be effective. If you don’t know the first thing about SEO, don’t worry. Here are 10 SEO tools to help you understand and improve SEO for your small business.

5 Essential Local SEO Tools for Marketing a Small Business Online | Search Engine People

Let’s say you are a small business owner who wants to make their brick-and-mortar store popular online. Or, let’s say you are a local SEO consultant who is helping the said owner with Internet promotion. What marketing tools can you use to perform the task … 5 Essential Local SEO Tools for Marketing a Small Business Online

What marketing tools can you use to perform the task faster and easier? Well, as there are quite a few tools in the market that do similar things, I decided to break them down into 5 major types of tools that are essential for effective local biz marketing.

Google’s AdWords Keyword Tool is probably the most popular SEO keyword tool out there, but if you’re going to use it for local keyword research, there are a few things to remember.

The Small Business Marketing Evolution

You could easily liken small business marketing … Email marketing is a more effective tool now for Iron Tribe, and Cavale attributes that to Infusionsoft’s system which automates a good portion of the process. Cavale’s also noted that SEO is not … The Small Business Marketing Evolution

For many small business owners, just as they familiarize themselves with one marketing strategy, another one comes along claiming to trump all others. Add to that Google’s ever-shifting (and mostly secret) algorithm changes and it becomes increasingly difficult for entrepreneurs to stick to a marketing plan.

I caught up with several business owners at Infusionsoft’s annual Infusioncon Conference a few weeks ago to see how (or even if) they’ve refocused their marketing efforts in the past two years.

 

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