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Archive | July, 2015

Three Tips to Extremely Effective Email Marketing in Just 10 Minutes Per Month

Written by Aaron Houghton of www.boostsuite.com
Aaron Houghton is a co-founder and CEO at BoostSuite.com, the collaborative marketing platform for small businesses. Aaron has over 15 years experience building and selling marketing products to small businesses around the globe.

email-marketing-ecommerce_0f2b7634-3a0b-4d9d-8473-edd2dfa21aa5 (1) After spending ten years launching and building one of the largest providers of email marketing services to small businesses, iContact, I learned a lot about what it takes to run an extremely effective email marketing strategy. Success with email marketing comes from two simple behaviors… sending regularly, and delivering one aha moment per email you send.

Let’s break this down into each part then I’ll tell you how to do all of this in less than 10 minutes each month. Seriously.

Tip 1: Send Your Email Newsletter Regularly

The inbox is sacred territory. It’s personal space. When a subscriber gives you permission to place a message in their inbox whenever you want to, this is a privilege to be respected. Don’t surprise them with erratic sending behavior. Unless you have a really good reason not to, send one short newsletter once each month and no more.

Send on the same day each month, or at least within the same week (first, second, third, last, etc). The worst thing you can do is miss a month. Build trust by sending regularly over time and your subscribers will start to anticipate your newsletter each month. This makes it even more likely that they’ll take the time to read it, or maybe even click, when it arrives.

Tip 2: Create an Aha Moment With Every Message

images (5) A regularly delivered email to an opt-in audience (you did get their permission to send to them right?) should get between 10% and 15% of all subscribers to open the newsletter each month. But earning a healthy open rate on your newsletter is just the first part of the battle. The real goal of email marketing is to drive action, in the form of clicks, that send readers through to your website where they can conduct a transaction, request a quote, or contact your sales team. And there is no better way to do this than with really interesting content.

Creating fantastic content is actually really easy. You just need to understand your audience. How do you do that? Ask them what they want to learn more about. Send them an online survey, ask them in person, or ask your employees what questions you hear from customers most often. Assemble these topics into a master list and build your newsletter content around these topics first. It’s that simple.

When your subscribers learn something that they have been wanting to know for a while, they’ll have an aha moment that will make them a loyal reader for many newsletters to come.

Tip 3: Send a High Performing Email Newsletter in Less Than 10 Minutes Every Month

Okay, so now you know you need to send a newsletter once a month on a topic that your subscribers actually want to know more about. How much time is this going to take?

email-marketing (1) Well the secret to making email marketing incredibly easy is to already be writing about these topics on your website. Whether you call it blogging or content marketing, you should already be adding new content to your website at least once a week. These articles (or blog posts) should be about the same topics that drive action with your email marketing subscribers.

Write at least one new piece of content and post it on your website every week. Make sure that each piece of content has a clear title, a short summary, and a well written body of around 300 to 500 words. After each article is written just post it to your website immediately. Good website content is a gift that keeps on giving. Your online visitors can read it, share it, bookmark it, and search engines and social networks will eat it up.

Then, when it’s time to send your monthly email newsletter, pull the titles and summaries from your three most recent website articles and turn them into the body of your newsletter. Write a short introduction to explain why you chose these topics for the newsletter and maybe share a quick update about your business.

Make sure that each article title and summary links out to the full article on your website. Your subscribers don’t have time to read the full article in their inbox anyway. Let them click and leave the article open in their browser for the next time they have a few minutes of downtime.

Repeat this process every month for a few months and you’ll begin building a treasure trove of valuable content on your website that will keep website visitors coming back for more continuously into the future. And you’ll turn the process of sending your monthly email newsletter into a quick ten minute task that couldn’t be easier or more effective at driving marketing results for your growing business.

Three Easy Pro-Tips for Search Engine Optimization

Written by Aaron Houghton of www.boostsuite.com
Aaron Houghton is a co-founder and CEO at BoostSuite.com, the collaborative marketing platform for small businesses. Aaron has over 15 years experience building and selling marketing products to small businesses around the globe.

things-you-need-to-work-on-seo When it comes to promoting your website with search engine optimization you’ll hear the most obvious advice just about everywhere you turn. Write about relevant topics. Make sure to include your keywords in your page titles and large text headlines. If you’re going to promote your business with search engine optimization then these rules are table stakes.

But when it comes to turbocharging your search engine optimization strategy, there are a few things that can really push you ahead. Follow these tips and you’ll likely take advantage of huge opportunities that your competitors haven’t even considered trying yet.

Secret #1: Set Up a Google Plus Account

Seriously. No it’s not because all of your customers are already using Google Plus. They probably aren’t, even though the budding social network is growing rather quickly. You
need to do this because Google is the company behind Google Plus and Google Search.

If you want your website to rank highly in the search engines you must claim a personal Google Plus profile and begin tying it back into the content on your website. Here’s how.

Every time you write a new blog post make sure to link your author bio back to your Google Plus profile. Google will notice the author attribution and will start using the photo associated with your Google Plus profile alongside your pages when they are displayed in the search engine results.

Having an author image beside a page result has been shown to increase clickthroughs from searchers by 150%. There is no better way to get an INSTANT lift in search engine traffic than to increase the rate at which searchers click through to your pages. And adding Google Plus links to your new blog posts is incredibly easy to do.

Secret #2: Let Your Customers Guide Your Content Creation

images (4) Everyone knows that creating good content on your website is essential to attracting visitors from search engines and social networks. But the most obvious way to make sure you have a great content is often overlooked.

Great content is content that is really interesting to your most valuable new customers. And the best way to learn what your new customers want to learn about is to ask them. Just a few simple questions can guide your content strategy in amazing ways.

Ask for unanswered questions they have about your business. Ask them to explain your products or services to you in their own words. Ask them why they purchased your products instead of your competitors’ products. Ask them what worries them most about their businesses as they look at the next year.

Then get to work. Write new content for your website and online marketing channels that answers these questions and solves your customers’ biggest problems. There is no better content strategy than one that is driven from your actual target audience. You can never guess everything they need. So don’t guess, ask.

Secret #3: Test Headlines On Your Most Important Pages

Search engine optimization isn’t just about attracting visitors to your website, it’s about convincing them to stick around after they land on your site. In fact these two goals are highly tied together.

Google pays attention to how long visitors remain on your website after they send them there. Websites that frequently bounce visitors back to conduct another search in Google are penalized in the search engine results rankings. So you need your visitors to stick around for at least a minute or two if you expect to earn and hold a top position.

search-engine-optimization Since large text headlines are often the first things people read when they land on a web page, you need to be testing various headlines on the most popular pages on your website. Use a tool like Google Analytics to find pages that visitors reach first, then use a tool like Google Content Experiments to test different large headlines on these pages. Look at how each headline performs over time and pick the headline that convinces visitors to stick around for the longest time.

You’ll get more engaged website visitors and higher search engine rankings in result.

Never neglect the basics when it comes to search engine optimization. But if you’re already doing the most obvious stuff, follow these three tips and you’ll blow your competition away and you’ll take top rankings that will deliver your best new customers to your website first for a very long time.

6 Rudiments for Online Marketing Success

By Norberto Mercado

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Starting your business has never been as easy as it is today. Any serious minded person with a URL, good product, and a PayPal account can give it a shot. Which means it is easy for everybody.

The world of ecommerce is becoming crowded and the competition is hitting the roof. So, the question remains; how do you create a product, brand, or service that would stand out? Let me drive you through the six basic tips that can help your small business succeed in today’s online marketplaces.

1. Find yourself the right ecommerce platform

There are numerous online market places where you or anyone can sell goods and services, but you must be informed that each one of them has a different mission, fee structure and target audience. Hence, you must thread wisely by choosing the marketplace that supports your brand and makes you feel comfortable. Check for their cancellation policies and customer reviews, then break down the list of options to the one that best suits you.

Are you a product manufacturer? If yes, then you should consider selling your goods on sites like Amazon or Ebay. Not forgetting to introduce aftcra. This is my site, and it targets crafters and artisans looking to sell special crafty handmade products.

2. The Importance of Branding.

the-importance-of-social-media-monitoring-for-your-brand-resized-6001 First, you need to know what your brand is. Simply put; your brand is your promise to customers and houses your reputation. You must strive hard to protect your reputation and brand.

Create a Brand Overview (your company’s vision, mission and values) that is simple and jargon free.

Next is for you to build an easy to understand and easy to replicate Brand Guideline document (logo, scheme, color, messages and tagline), to enable you store the details of your organization in one location. By so doing, it will present an organized company summary for both existing and new staffs and also inform everything else you do.

3. Product’s Image

When customers make a purchase online, they base their decision from your product image. To create an appealing product photo, take photos that keep potential buyers thinking, “I, my home or life will resemble this image if I buy this product.

Take off distractions in the photo (i.e. things that are unnecessary to that photo). It would do more good than harm when you use natural light and your product displayed in a more natural background. Like having clothing on a person, towels in a bathroom etc. Be sure to have numerous pictures taken, like detail shots or size comparisons.

4. Customer service.

One of the most effective ways to keep potential buyers coming back and to record large sales for any business is to have a good customer service. Most especially online where personal experiences are reduced. Potential buyers search for companies that have good ratings and review. They all look out for real voices and what others are saying about your product to help them pilot an impersonal world. That’s why you must create a human connection whenever you have the chance to do so.

Personalize your shipments by simply addressing the buyer personally with a thank-you note including samples of your product to advertise your collection. This can make your customers loyal to your brand and it builds customer relationship which could lead to loads of referrals and positive reviews.

Ensure the customer service throughout your organization is prompt and consistent. Train employees to handle criticism, complaints or suggestions from customers with consistent, positive messages and tone of voice.

5. Product name and description.

The description and name of your product has a lot in play when it comes to search engine queries in most market places.

Socialmedia-trends-for-2013 Product titles are added into URLs in several marketplaces, thereby allowing your product to be found by search engines. It is imperative you construct your product title in way that it describes your business/ product. The title “Kitchen Kettle Burner” is not descriptive enough and might not be pop up in search engine queries like “Home-made Kitchen Kettle Burner Silver and Tower.” The title that is more descriptive in nature has a greater chance of showing up in searches for “kettle,” “tower,” “burner silver,” etc.

Your product description must be made simple and informative, and contain any important detail like dimensions, color options, care instructions, shipping duration). Do not forget to hit on what the product is about and how it is to be used. How to use the product might seem very understanding to you, but trust me it won’t be as easy to your potential buyer. So do not assume it is.

6. Get social.

Do not under estimate the power of social media. If you effectively use the numerous social media platforms available at your disposal, you would be shocked to find out how much of a big partner this is to your business. Though, this requires a lot of your time and energy unlike what most people think. But it has the potentiality of nurturing relationship with customers and connects your business with other online sellers if used effectively.

Every social media platform attracts a different audience. Instagram and Pinterest is a platform for your products beautiful photographs, which is liable to attract more sales for you. Facebook is a platform where your customers can compliment your services, and this is liable to bring you more referrals. Twitter allows you to share your product promotions and company updates with lots of followers.

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