Home Business Ideas and Opportunities

Archive | May, 2015

5 Social Media Marketing Tips for Beginners and Professionals

Written by Aaron Houghton of www.boostsuite.com

It doesn't matter if you're a small business or a large corporation. Every marketer has a desire, nay, a NEED, to connect with your target audience on a deep and personal level. If you listen to what your target audience is asking for, you can use social media marketing to point them in the right direction, usually to your website or blog.

Once there, you have the opportunity to engage them and convert them into subscribers, leads, or even customers! But first, ask yourself this question:

What social media outlet(s) is best for reaching my target audience?

Do you use Twitter? Facebook? Pinterest? LinkedIn? Google+? Some combination? Or all of the above? Here are some generalizations to consider. Twitter is great for short messages and a younger demographic. Facebook allows for longer posts, reaching a crowd between the ages of 20-50. Pinterest is great for imagery, so if you're in the art industry, that's the way to go. LinkedIn and Google+ attract more B2B business professionals.

So now that you know which outlet(s) to use, here are 5 tips to keep in mind with your social media marketing posts:

1. Be Aware of Time

Social media marketing can be a time-consuming effort. Use a social media aggregate like HootSuite to tie all of your accounts together and schedule posts during your downtime so you don't have to constantly post throughout your workday. Also, don't forget to consider the time changes. If you post something at 9pm EST, it's likely that most of your audience in the UK will be in bed, missing out on your marketing message.

2. Be Unique

What sets you apart from your competitors? Show off your uniqueness by posting links to blog posts that highlight accomplishments, news, and other advantages. Leveraging these items is a cornerstone of a fruitful social media marketing campaign. Come up with your own hashtags for use in Twitter and Facebook. Share pictures and host caption contests. Ask questions that only people with expertise in your field can answer. I hate to be cliche, but think outside the (text) box!

3. Be Genuine

Don't always be pushing for sales on social media. Use it as an opportunity to get to know people in your industry. Create and nurture mutually beneficial relationships with both your potential customers as well as thought-leaders. It's these influencers who can make a significant impact on your social media marketing success. A single retweet or like for a key influencer can put your content in front of hundreds, maybe even thousands of eyes!

4. Be Engaging

Have you ever went to a party, only to find out that you don't know anyone there, and the few people you do know, won't introduce you to anyone else? This is how social media marketing can feel at first. No one likes that feeling. That's why you have to follow people and engage them. Help people find what they're looking for. Answer questions. Take a few minutes every day to comment on key influencer accounts. Offer your honest opinion and expertise. If you do it genuinely and intelligently, you'll start capturing people's attention and building your network quickly.

5. Be Real

People want to interact with other people, not bots. They don't want to be constantly spammed. We've all got feelings, so take advantage of that. Make people feel good for interacting with you. Thank them for following, posting, and sharing your content. Try your best to return the favor when you can.

As you grow your businesses, eventually you can hire someone to take over your social media marketing efforts, but until then, start by following my five tips. You'll get into a rhythm and create your own unique social media marketing voice and style. Your style defines how your audience perceives you. It's up to you to make that spotlight portrayal a positive or negative one!

Do you have any other social media marketing tips? I'd like to hear them. Thanks for sharing!

4 Fast Devices To Help A Group Of People Share Your Substance

By Norberto Mercado

As social directs pick up footing in hunt advertising, the need to make content that individuals want to offer gets to be pivotal to an inbound battle. A 2014 study from Online networking Inspector found that 92 per cent of respondents recognized social networking as “essential to business.” Then why are brands as yet sharing unimaginative, dull substances?


It's simple, that is the reason. An excess of brands believe it’s ideal to share something than to leave social channels to the sound of winged animals tweeting.

As brands addition energy with online networking advertising, they must convey new, share-commendable substance without fail. The new advanced scene calls for imagination and visual resources for social channels.

Not every brand can be Buzz Feed or Up worthy, but rather that doesn't imply that your image needs to settle for average social networking showcasing. Jazzing up your substance to expand shares is conceivable regardless of the possibility that you're working with “exhausting” B2B content.

Here are four simple to-utilize instruments that can cause propel your crowd to “like,” Pin, offer, Retweet, Google +1, and that's only the tip of the iceberg.


Slider destinations – where pictures and content turn – are extremely popular. Why does a set up brand require a whole new site just to stay aware of the most recent slider fever? It doesn't.

You can skirt the site upgrade and make visual resources with Bunkr.

Bunkr permits brands to make their own particular extraordinary slider. Consideration to add a little methodology to your Bunkr slide? Distinguish the top-performing blog entries on your site and reuse the substance into a Bunkr slide. In the event that the substance is famous in a content configuration, cleaning it up and exhibiting it in this cool apparatus will most likely pick up footing on social channels. Studies have demonstrated that posts with images get more shares and retweets, and giving a clickable picture a slider is simple with Bunkr.


Thrill Forager Chase as of late utilized Bunkr to make a customized slide show for PR purposes. While a blog entry would have sufficed, it’s a configuration that has got to be dated and unsatisfying. Contacting nearby bloggers and media outlets to advance a forthcoming Singles Scrounger Chase, prime supporter Heather Flute player made a speedy three-slide webpage to impart to news outlets and her social channels. Her effort was distinctive, straightforward, and gave everything expected to advance the occasion.

Tap on the Singles Forager Chase picture to view the Bunkr-made slides. Viewers must tap on the bolts to travel through the slides, which advances communication from a versatile crowd.

Why Bunkr is deserving of your consideration:

• Branded as a presentation apparatus, every one shows up like its own particular site.

• It can help you bundle a message wrapped in cool.

• Clear, delightful slides can consolidate existing brand features and illustrations.

• New to the scene, Bunkr's beta adaptation is free.


In 2015, creative trademarks are moving further toward narrating as a piece of their substance activities. To emerge, driving brands are inclining toward pictures, sight and sound documents, and other imaginative computerized advantages for tell their stories.

Soundslides can help a brand impart its story to an imaginative energy made for social sharing. Making a slideshow makes picture creation one stride further, yet making a slideshow with sound is a definitive additional step.

Why Soundslides is deserving of your consideration:

• It effectively changes over slideshows to features.

• It makes a versatile well-disposed narrating resource.

• It synchronizes sound with photographs.

Accessible in two releases, Soundslides Fundamental gives a sufficient interface to beginner slideshow makers. Propelled clients may admire the additional highlights in Soundslides Besides, including container and zoom picture development, navigate alternatives, and full-screen playback.


Perhaps your crowd want to take a sneak look into your image's electronic instruments, procedures, or resources? Would feature exercises about your administration or item help engagement and change rates?

Visit Screenmailer. Record your screen and voice in a matter of minutes, and have the capacity to share the recording in fast time. Screenmailer is exceptional as a result of its usability and testing uncovers a great turnaround of 12 seconds for a 45-moment recording. Contenders, for example, CamStudio and EzVid support Windows clients, however Screenmailer meets expectations flawlessly with both Windows and Macintosh working frameworks.


Adding screen shares to blog entries can help draw in perusers and keep their consideration, and the representation encompassing the screencast can welcome them to share the substance. Case in point, a copywriting organization needed to show the procedure of making an inside and out FAQ page from a recorded telephone meeting. While this showing could be sketched out in a content just organization, a fast recording with Screenmailer gives perusers a look into the procedure.

Why Screenmailer is deserving of your consideration:

• It records and rapidly renders features for sharing through private connections.

• The procedure begins promptly after recording.

• In open beta mode, Screenmailer is free.



Actuality: Adding a visual picture to any post builds shares and engagement.

Stock pictures? Exhausting and abused.

Presenting Pablo, another photograph creation apparatus from Cradle. Immediately add quotes and brand informing to clean, fresh photograph foundations intended for simple sharing. You may utilize it as a standalone posting, add your logo to the base of photographs or quote pictures, or join it with a connection to a late blog entry or article.

Why Pablo is deserving of your consideration:

• It coordinates with Cradle for simple social sharing.

• You can make your own particular content or browse moving quotes.

• Images are given by Unsplash or you can transfer your own.

• Fonts, hues, and impacts can be redone.


Social networking ought to move, edify, instruct, and help groups of onlookers. Now is the ideal time to move along from exhausting, regular substance and emerge with point by point, useful posts, consolidated with visuals, screen shares, and feature. Step far from requesting shares, “likes,” and specifies, and make something that your crowd will love to share.

Need to find more devices to support the adequacy of your substance? Make arrangements today to go to Substance Promoting World 2015. Utilization code CM100 by May 31 and save $100 on enrolment.

Spread picture by Viktor Hanacek, picjumbo, through pixabay.com

It would be ideal if you take note of: All apparatuses included in our blog entries are proposed by creators, not the CMI publication group. Nobody post can give every pertinent device in the space. Don't hesitate to incorporate extra instruments in the remarks (from your organization or ones that you have utilized).

• This Week in Substance Advertising: Why Advanced Spending Is Not Developing Sufficiently quick

• A Substance Advertiser's Agenda: Publication Timetable Essentials

• Essential Layouts to Help with Substance Advertising, Online networking, and Influencer Promoting Arranging

• 48 Content Writing, for cases, devices, tips and assets.

Home Business Ideas

By Norberto Mercado

Home businesses are an excellent way for retired senior citizens to pass their time and for homemakers to do something creative and useful when not taking care of household chores. Retired people can easily conduct small time businesses out of their homes using the many talents they may have acquired in the entirety of their lifetime. Ladies can start home food or mess services. When these services start up in the vicinity of colleges or offices they become all the rage, targeting young demographic living away from home.


Another idea for home businesses for men in varied fields is freelance consulting based on their area of expertise. For example, if a man has led his entire career in the field of law, he can provide his legal consulting services after retirement. There are a number of people who cannot afford full-time lawyers and may need a spot of legal advice. These kinds of people make up the customer base for freelance services. There are multiple fields where people may require consultation services – HR, stock market, financials etc.


Before starting a home business, a lot of factors are needed to be considered. The amount of start-up capital one has is an essential factor. Other affecting factors may be amount of time that can be dedicated, the presence of the right knowledge and skill set to start a business, if it is sensible to run the business out of your home, how the business will affect the home environment, the effort that can be put in especially for senior citizens, uniqueness of your business idea etc.
A business plan is a basic description of the goals and objectives of your business and how you plan to achieve them. Developing a business plan will help you answer important questions about your business idea before you actually start your business.

Some ideas for home businesses are:

  1. Bridal and wedding consulting service: We all know how women love to plan weddings. Elderly ladies can start this kind of a business and live vicariously through their younger neighbors and friends enjoying the job immensely. This is also an excellent idea because it doesn't require much effort or energy and is a fun business endeavour.

  2. Web design: Men and women who have worked in the field for a long time can take this up as a part-time freelance business. A lot of start-ups nowadays need websites to launch and advertise their businesses. It is a cost effective business idea since one needs only a basic system and internet connection. Also, website creation is quite easy and does not require much time and energy.

  3. Real estate consulting services: people with knowledge of real estate have a distinct advantage. Since genuine advice for real estate is very rare, it is very useful to have a freelance consultant with some proper advice.

  4. Library: Housewife moms can start a small library with books for all ages. This idea can work especially in large apartments where there are families with members of all age groups.
    Reading is a habit most people inculcate and a library with nominal memberships can really work out.

  5. Babysitting: babysitting is a fairly easy job and women find it easy to do. Babysitting for a few hours a day can be done without much effort and the pay is good too.

  6. Blogging: If you are a travel enthusiast or just generally good with lifestyle tips, you can start your own blog. Travel blogs are all the rage, popular with regular tourists who like exploring exotic places in the world.

  7. Event Planner: Love to throw parties? Help others create the perfect event with your party prowess. You don't need to cater to just home-based parties either. Some of the best income in this industry can be made through business and corporate event planning. To stay competitive, make sure you create a good network of businesses to work with.

8.Home-Based Bakery or Food Business: Take your love for baking or cooking and turn it into your own business. Your culinary skills can be turned into a variety of businesses, from working as a personal chef to baking at home and selling your goods to local stores. If you like cooking for a crowd, you may even want to try your hand at catering.

  1. Internet Marketing Freelancer: Internet marketing has grown tremendously as a field, and it's not diminishing anytime soon. There are plenty of business opportunities within this industry, from content marketing to search engine specialization. You may even want to focus on traffic generation or helping businesses with the art of conversion. Your skill set can help you determine what area would create the best opportunity for success.

  2. Virtual Tutor: Remote tutoring is a great job you can do from home, especially if you have a love for teaching. You will need to be able to communicate online with students through a program such as Skype and be skilled in the area in which you would like to provide tutoring.


• Can start off as a part-time business.
• More flexible lifestyle and more integrated with the family.
• Lower start-up capital and operating costs.
• Cost-savings on child/adult care.
• No commuting.
• Flexible work hours.
• The satisfaction of being your own boss.
• Increased tax benefits and write-offs.
• An outlet for creative/unique talents.
• Employment of family members by the business.

• Space may be cramped, limiting growth potential and family use.
• Personal and family lifestyle patterns may be disturbed.
• Business and family privacy may be disrupted.
• Long work hours and time away from family.
• Lack of fringe benefits.
• Lack of informal social contacts or opportunities with the network.
• Stress due to inability to balance family and business needs.
• Family members and friends may demand more of you when you're home all day.
• Business activities may cause problems with neighbours.
• Discipline is required to establish steady, homework patterns.

Home Business Ideas and Opportunities

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